social marketing nancy lee
Last week, three leaders in the field, nancy lee, 1 michael rothschild 2 and william smith 3, published a declaration of what social marketing is and isn't on the. Lee, nancy; philip kotler (2011). social marketing and social change: strategies and tools for improving health, well-being and the environment.. This book turns social marketing into a step-by-step process so that strategic decision making in a social program and social marketing: nancy r. lee, mba, is.
Nancy r. lee, mba, is president of social marketing services, inc., in seattle, washington, and an adjunct faculty member at the university of washington, where she. Nancy lee is the president of social marketing services inc. she teaches courses through the evans school cascade executive programs on social marketing and marketing. Nancy lee has more than 30 years of professional marketing experience, with special expertise in social marketing, marketing in the public sector, marketing research.
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